In technological and cultural gene-splicing, a legacy airline enterprise large is embracing agility to stay one step ahead.
After acquiring Routehappy in the last 12 months, ATPCO has included the startup’s generation and team. Robert Albert, Routehappy’s founder and CEO, is taking up a new position as the vice president of Retailing at ATPCO. Meanwhile, Routehappy head of Sales, Jonathan Savitch, has been named ATPCO’s chief industrial officer, and Routehappy’s product head, Jaivin Anzalota has been named leader product officer.
In addition to announcing the brand new leadership group, ATPCO CEO Rolf Purzer unveiled Retailing Solutions, a product line that unites ATPCO’s Optional Services and Branded Fares with Routehappy’s Amenities Hub, UTA Hub, and UPA Hub. ATPCO Retailing Solutions enables airlines to create, control, and distribute differentiated airline products through various channels to customers globally. The new alignment creates greater green and accurate content, improving content availability and time to market.
Purser told APEX Media that ATPCO’s acquisition of Routehappy became driven through the way of life in addition to content material. Routehappy was not best made of problem-rely specialists; its govt crew “become dwelling that startup mentality,” he defined. “We wanted to get several Routehappy’s genes into ATPCO to make us more agile!” Over the past 12 months, a consensus emerged amongst stakeholders within ATPCO that retail aid is the organization’s pinnacle precedence.
