Sir John, who has labored with Hollywood celebrities Priyanka Chopra and Kim Kardashian West and has been Beyoncé’s visit make-up artists since 2010, released a line of animal cruelty-free and vegan-friendly makeup in South Africa on Thursday.

The line called Volume 1 is available for a restrained length at selected Woolworths stores and the online Woolworths save.

It includes a highlighter stick and an eyeshadow palette designed particularly for the South African girls’ skin kind – and is all priced among R150 and R450.

Sir John, who collaborated with Woolworths’ beauty range W.BEAUTY on the line, stated he took an arms-on technique growing the variety.


“From the first actual product sketches to the name, the packaging, the symbolism, and the product intrinsics. It was very essential to me that Volume 1 reflects who I am as an artist, and that it promises the exceptional related to the W.BEAUTY logo,” Sir John stated.

“To be capable of fulfill an existence-lengthy dream of launching my own signature product variety with an emblem that shares my values and ardor for celebrating splendor has been inspiring and life-changing.”

The curated collection is W.BEAUTY’s first international product collaboration.

Woolworths beauty brand communique head Shaheda Sayed said Sir John has previously worked with W.BEAUTY on a chain of make-up masterclasses across South Africa.

He has also helped to fashion diverse Woolworths’ campaigns and activities.

“Having evolved a robust running relationship with Sir John over the past few years, participating on a bespoke product line with the make-up maestro become a herbal next step,” Sayed stated.

“It [also] is the first time that a famous South African store has labored intently with a well-known worldwide authority to produce a make-up series that has been created to results easily light up South African women’s evidently sun-kissed skin.”

Leave a comment

Your email address will not be published. Required fields are marked *