Sir John has labored with Hollywood celebrities Priyanka Chopra and Kim Kardashian West and has been Beyoncé’s visit make-up artists since 2010, released a line of animal cruelty-free and vegan-friendly makeup in South Africa on Thursday. The line called Volume 1 is available for a restrained length at selected Woolworths stores, and the online Woolworths save.
It includes a highlighter stick and an eyeshadow palette designed particularly for the South African girls’ skin kind – and is all priced among R150 and R450.
“From the first actual product sketches to the name, the packaging, the symbolism, and the product intrinsics. It was essential to me that Volume 1 reflects who I am as an artist and that it promises the exceptional related to the W.BEAUTY logo,” Sir John stated.
“To be capable of fulfilling an existence-lengthy dream of launching my own signature product variety with an emblem that shares my values and ardor for celebrating splendor has been inspiring and life-changing.”
The curated collection is W.BEAUTY’s first international product collaboration. Woolworths beauty brand communique head Shaheda Sayed said Sir John has previously worked with W.BEAUTY on a chain of make-up masterclasses across South Africa. He has also helped to fashion diverse Woolworths’ campaigns and activities.
“Having evolved a robust running relationship with Sir John over the past few years, participating on a bespoke product line with the make-up maestro become a herbal next step,” Sayed stated.
“It [also] is the first time that a famous South African store has labored intently with a well-known worldwide authority to produce a make-up series that has been created to results easily light up South African women’s evidently sun-kissed skin.”