Imagine if, past excellent fitness and fitness, you get other rewards for exercising? While a shape frame and mind are profitable, they don’t show sufficient incentive for most people, who make lofty dreams for operating out but dangle up our running shoes utilizing January 15.
A lack of motivation and drive is a global problem within the health enterprise. To deal with this, siblings 24-yr-vintage Arnav Kishore and 28-year vintage Aayushi Jagasia commenced the Boltt Coin app as part of their wearable logo, Boltt in Delhi.
Currently, an unfastened app that converts steps into digital foreign money, Bolt Coin tracks your steps via built-in phone sensors, then converts the stairs into foreign money, or Boltt Coins. These Boltt Coins can presently be used to shop from a massive variety of products from the in-app market.
Launched in 2015, Bolt specializes in cell fitness answers. Arnav explains that their hardware was differentiated utilizing an artificial intelligence-powered fitness app, which they bundled with extraordinary wearable merchandise.
Bringing a shoe to the run
Bolt is made from figure enterprise Globalite Retail. It becomes in 2011 that Lalit Kishore and his daughter, Aayushi–fresh from her publish-graduate direction at Delhi’s Sri Ram College Of Commerce–got here up with the idea of Globalite.
That turned into the high cause for Arnav, Aayushi, and their father, Lalit, to launch Globalite.
It became a nearby competitor to the international shoe brands Nike and Adidas. By 2015, the organization began selling near 7,000 pairs of shoes in keeping with day online and made Rs one hundred crores in income. It turned then that the siblings realized that fitness, AI, and wearables have been growing huge.
They then decided to embed sensors in Globalite shoes. They soon added education apps and a clever band all powered through AI. “The idea became to give the customer knowledge and updates on his health and fitness hobby,” says Aayushi.
Bringing in a layer of gamification
The fitness app connected to the wearable additionally had a virtual coaching layer that might assist people music their health and health activity. But they quickly realized that human beings wanted extra than only a few health stats to work on their daily fitness goals definitely.
While the middle designs and technology were built in-house, the wearables and products, each Boltt and Globalite shoes are developed out of China.
He says at the same time, as there are numerous solutions intended to motivate people, including healthcare apps, fitness center memberships, gadgets, sensors, and many others, none had been good enough to bring about the favored degrees of motivation to pursue fitness.
Thus, the concept of Bolt and Bolt Coin is to leverage the large possibilities of technology to guide folks who educate a lively lifestyle.
Get rewarded to be in shape.
“We have created a social health gamification platform and a whole ecosystem around it that targets to motivate humans to maintain their bodily pastime,” explains Arnav. Apart from profitable people with Boltt Coins for taking steps and attaining their fitness targets, the platform also introduces a gamified social interface that makes bodily pastime fun and addictive for the users.
The organization has exceptional sales fashions. One is through Boltt wearables, wherein the products are priced from Rs 1,700 onwards. Bolt has each an online and offline presence.
The crew is likewise looking at paid subscriptions for the Boltt Coin app. There are various tiers on the app, the first one being loose, and thereafter each stage has a specific subscription quantity. Every stage entitles the person to encash extra Boltt Coins than the previous degree. The group also looks at fee charges on m-trade transactions for a couple of retailers promoting the app.
