MSC Cruises has announced that the new retail space aboard the MSC Bellissima can be the most significant purchasing location within the fleet at over eight,000 square feet.
MSC Cruises Head of Retail Adrian Pittaway stated: “The beauty of cruise travel is that visitors have time on their hands at the same time as the delivery is at sea not like other journey retail touchpoints. We are continuously seeking to similarly increase the onboard revel in so about retail we want to offer extra than just a conventional purchasing plaza with souvenirs and necessities. We are searching for to make purchasing at sea to the subsequent stage with an experiential method and mixing purchasing with entertainment. We paintings hand in hand with our companion brands to discover methods to tailor their merchandise to the placing of the cruise.”
The prom is rich with “retail enjoyment,” the organization said, as the MSC Bellissima could be the first ship wherein the retail group collaborates immediately with the amusement crew to determine the quality way to involve guests, crafting a celebration-like surrounding.
Among the examples is a 60s-themed Flower Glory birthday celebration, in which way to outside associate Ray Ban, visitors will have a risk to keep and party collectively, win plain t-shirts or purchase restrained version shades to finish their appearance, all even as dancing the night time away, in keeping with a press launch.
The surroundings of the Galleria can be superior with nightly retail occasions, which includes competitions, offers, fashion indicates and fortunate attracts, making for a deliver laugh, social and interactive shopping enjoy, complete with exclusive promotions like presents with buy and unique gives.
Pittaway endured: “With each new deliver we study a way to decorate the retail space and as a global company that welcomes more than a hundred and seventy nationalities onboard, we need to make sure that what we offer can be tailored to the needs of our guests relying on where the ship is located.”
With plans for the deliver to move to Asia in spring 2020, the retail supplying might be tailored to cater specially to the buying options of Asian visitors, MSC said.
The MSC Bellissima’s increased experiential retail space will function three additional shops — for a total of 13 — in addition to an increased array of 2 hundred prominent brands along with the broadest choice of own label logo gadgets on any cruise ship, the organization stated.
Among the services is a new technology shop supplying connected merchandise, including wearables and main tech brands which includes Bang & Olufsen, Bose, Apple, Samsung and more.
The MSC Bellissima may also be the best delivery to function the Swarvoski Statement Collection.