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This German-born ‘Tamil ponnu’ builds a style for Indian girls

Lillie Garza by Lillie Garza
September 2, 2022
in Women Fashion
0

Jacqueline Kapur dons many hats – entrepreneur, fashion designer, equestrian sportsperson, restaurateur, and mother. She is now famous as the founding father of Ayesha Accessories, a present-day fashion brand for younger girls. One the various only a few girls solo-marketers in the united states of America, but isn’t always Jacqueline’s most effective claim to fame. Her relationship with India itself is unique.

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Born and taken up in Germany, Jacqueline moved to Puducherry in 1989 with her then-boyfriend Dilip Kapur, who based her life logo Hidesign. She studied Japanese at the University of Bochum and the Japanese Language Institute in Tokyo, Japan.

style for Indian girls

After getting married to Dilip, Jacqueline changed into instrumental in starting Hidesign’s garment division and oversaw and designed jackets. In 1999, Jacqueline opened Casablanca, one of every of India’s first multi logo branch shops. In 2000, she opened ‘Titanic,’ a garment outlet in Puducherry that houses European styles at low-cost prices.

Having made Puducherry her home, Jacqueline calls herself a ‘Tamil point.’ She lives with five puppies, 15 cats, and 26 horses on the Red Earth Riding School, which she installed in 2000 with some buddies.

In her fifties, Jacqueline also runs a BnB visitor house, ‘The Black Box’ product of recycled transport bins, and opened a 50-seater casual eating bistro in Puducherry known as ‘PY Love (in symbol) Café.’ She has individually designed it using recycled furniture and mirrors.

Around 2008, Jacqueline noticed an opening in India’s style marketplace – there was no style jewelry brand to cater to girls who choose contemporary and western designs. To fill that hole, she launched her very own brand – Ayesha – along with her financial savings and a small crew of women who labored with her in Hidesign. Besides jewelry, Ayesha slowly grew to encompass bags, sun shades, scarfs, hair accessories, etc.

In the last decade, Ayesha has elevated to dozens of shops throughout the tier one cities of the united states of America. Being a ‘girl entrepreneur’ has no longer discouraged Jacqueline. She says, “I am frequently perceived as an outsider, but I have continually felt welcomed. But I assume ladies are but to take over essential roles in the Indian body of workers.”

After her divorce in 2016, Jacqueline tells YourStory, there has been a drop in business for a short length. Now, Ayesha is lower back to its excellent mode and received an invite to make its operations bigger within the Middle East. To amplify besides, Ayesha is in talks with outside investors for funding.

Jacqueline’s son Milan, 27, works overseas. Jacqueline’s daughter Ayesha, who performed the protagonist Michelle McNally (Rani Mukherjee’s adolescence) inside the Bollywood film Black in 2000, is an associate in the firm named after her. The 24-12 months-old is now a scholar at Columbia University.

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