Mumbai-primarily based Renaissance Global Ltd has positioned itself as a longtime design house and a key supplier to global jewelry outlets. With three acquisitions in five years, Renaissance is venturing into new geographies and expanding its product class. The maximum outstanding of those acquisitions is the Enchanted Disney Fine Jewellery, which has helped it enter the license jewelry space, says Sumit Shah, Vice Chairman, in a communique with BusinessLine. Excerpts.
What led to the purchase of Jay Gems? What competitive advantages will the purchase add to the Corporation’s global commercial enterprise?
The employer’s cognizance is to grow the percentage proportion of brands in its global portfolio. Therefore, we are obtaining manufacturers and searching for such possibilities in distinct geographies. In line with this strategy, in 2016, RJL entered into a licensing agreement with Hallmark to launch the Heart of Hallmark jewelry series. Similarly, Jay Gems LLC has a specific licensing agreement with Enchanted Disney Fine Jewellery. The acquisition of Jay Gems changed in keeping with the business enterprise’s approach to extending the branded jewelry phase. Enchanted Disney Fine Jewellery offers unique collections at essential shops across the USA, UK, and Canada. Sales via licensing agreements yield superior product positioning and better margins. The Corporation’s focus is to have a global presence. After the USA, UK, and Canada, we can amplify into new geographies, including China, Japan, the Middle East, Russia, and India, which can be big markets receptive to the Disney logo.
How has the Corporation been capable of holding a wholesome debt-to-fairness ratio?
The organization has been extraordinarily conservative about debt in the commercial enterprise. The debt inside the Corporation is essentially working capital debt. The employer attempts to lessen the running capital cycle in the business through negotiations with buyers and efficient stock control. The whole borrowing is dollar-denominated, making the interest charge, in all fairness, strong. Even the acquisitions that the Corporation has executed over the past years, the latest Jay Gems acquisition, have been deliberate through ough innethroughcruals instead of taking debt. With the progressed profitability within the commercial enterprise on a year-on-year foundation and conservative method to debt, the agency has kept a healthy debt fairness ratio and could keep accomplishing that.
How does the enterprise plan to leverage the fairness of the Disney logo?
The Disney brand is predicted to be worth $ fifty-five million, and the Disney princess that’s part of the Enchanted emblem is a $three billion emblem worldwide. In the beyond, Jay Gems has mainly concentrated on the US market. However, the Corporation plans to expand the marketplace into new industries like China, Japan, the Middle East, Russia, and India. The demand for Enchanted jewelry is underneath-penetrated, and there’s a big opportunity to enlarge this portfolio and grow it to be a $500 million brand in the subsequent three years.
The gemstones and jewelry producers and exporters in India are facing challenging situations regarding elevating capital as banks tighten lending norms. How has the employer managed to stay self-sufficient?
Banks have become extraordinarily cautious after the banking frauds perpetrated by big players in the gemstones and jewelry zone. The agency enjoys amazing recognition amongst its creditors, and the credit score limits have no longer been impacted. However, there has been a standard keep-off for growing credit scores in the arena through the banks. The company has taken this as a possibility to slightly reduce the working capital requirement through effective debtor management and tight stock controls.
Renaissance likewise plans to make a mission into the Indian home jewelry quarter. What’s the rationale behind the strategic shift?
We are finalizing our strategy for venturing into the Indian market, and positioning for the same as the retail jewelry marketplace is massive, but it is challenging for a brand new emblem.
