Sir John, who has worked with Hollywood celebrities Priyanka Chopra and Kim Kardashian West and has been Beyoncé’s visit makeup artist since 2010, released a line of animal-cruelty-free and vegan-friendly makeup in South Africa on Thursday. The line, Volume 1, is available for a limited time at selected Woolworths stores and the online Woolworths save.
It includes a highlighter stick and an eyeshadow palette designed particularly for South African girls’ skin and is priced between R150 and R450.
Sir John, who collaborated with Woolworths’ beauty range W.BEAUTY on the line, stated he used a hands-on technique to grow the variety.
“From the first actual product sketches to the name, the packaging, the symbolism, and intrinsics. It was essential that Volume 1 reflects who I am as an artist and promises the exceptional related to the W.BEAUTY logo,” Sir John stated.
“To be capable of fulfilling an existence-lengthy dream of launching my signature product variety with an emblem that shares my values and ardor for celebrating splendor has been inspiring and life-changing.”
The curated collection is W.BEAUTY’s first international product collaboration. Woolworths beauty brand communique head Shaheda Sayed said Sir John has previously worked with W.BEAUTY on a chain of makeup masterclasses across South Africa. He has also helped to fashion diverse Woolworths campaigns and activities.
“Having evolved a robust running relationship with Sir John over the past few years, participating in a bespoke product line with the makeup maestro become a herbal next step,” Sayed stated.
“It [also] is the first time that a famous South African store has labored intently with a well-known worldwide authority to produce a makeup series designed to easily light up South African women’s sun-kissed skin.”
