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The useful feminist assertion in Alexandria Ocasio-Cortez’s Instagram beauty suggestions

Lillie Garza by Lillie Garza
February 19, 2025
in Beauty Tips
0

Beauty devotees collectively lost their minds yesterday (Jan. 28), while US Rep. Alexandria Ocasio-Cortez targeted her skincare habitually in a huge-ranging Instagram tale. The excitement was warranted—AOC has notable pores and skin. And this isn’t the first time the 29-year-antique Democratic congresswoman has shared splendor recommendations on social media. (She once gave an impromptu press-on nail educational while returning to Congress on a past due time Amtrak.)

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Ocasio-Cortez’s deft use of Twitter and Instagram is legendary. Case-in-point: an Instagram live stream in which she cooked soup and fielded questions about jobs ensure, and marijuana legalization was regarded in real-time by lots of humans before going viral severely. Activist Wardah Khalid described the videos as a “2018 model of fireplace chats,” a connection with the informal format pioneered by President Franklin D. Roosevelt:

Despite the flattering assessment, what AOC is doing could differ from what FDR did in the 1940s. Not only is she bearing in mind a -manner communique, but she juxtaposes subjects weighty and collective with non-public or domestic subjects in an unparalleled way. To join immediately with her nearly five million mixed followers and interact on important coverage subjects, she acted on topics like we haven’t seen politicians do before. That means she’ll discuss excessive fashion in a single breath and tax policy in the future. She’ll speak AI bias and liquid lipstick, displaying great expertise in both.

beauty

Yesterday’s Instagram story became but any other example of this: A slide about her make-up was observed by every other with an impressive studying list ranging from Shakespeare to the labor leader Dolores Huerta. Tips on double face-cleansing sat alongside advice on oration.

When a follower with a question about running a successful marketing campaign mentioned they didn’t care about her skincare routines, Ocasio-Cortez didn’t back down or apologize. Instead, she gracefully suggested, “All of us have different pursuits,” and went directly to offer her recommendation on public speaking.

While Ocasio-Cortez is not the first flesh-presser to contain multitudes, acknowledging them is something that many girls in free lifestyles have studiously averted. And no marvel, once they were usually portrayed in the media as satisfied homemakers or shrill “professional girls.”

As the first woman, Hillary Clinton famously spoke back to a query about her legal career by saying, “I suppose I may want to have stayed home and baked cookies and had teas, but what I determined to do turned into to fulfill my career.” That comment changed in 1992, and because the New York Times defined it, “The blowback changed into extreme, and she or he spent weeks apologizing, saying that she reputable ladies who chose to stay at domestic and lift kids.”

In today’s have-it-all, do-it-all global, there could, in all likelihood, have been a specific form of blowback: The expectation is that girls satisfy themselves professionally and feature the quality (and most Instagrammable) cookie recipe. Still, the belief Clinton turned into bucking lower back then—that cultivating traditionally feminine interests makes you a much less serious or professional—persists.

The backlash to Ocasio-Cortez is evidence of this. Much of it—from both the proper and the status quo left—has little to do with her political platform. Her critics have denigrated everything from her garb to her finances. The emergence of a video of her dancing as a university student seems to have been a striving for a political smear. (It backfired spectacularly.) Recently, outgoing senator Claire McCaskill dismissed the newcomer as “a vivid bright new object.”

Despite all this, Ocasio-Cortez refuses to express regret for being who she is. So some distance, her mascara-rimmed eyes have remained open, her Manolo Blahniks have efficaciously conveyed her to her seat in Congress, and her Stila crimson lipstick has now not averted her from establishing her mouth to talk at the House ground. Her critics should probably get used to it.

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