In this piece, Laura Cordes, co-founder of Gardoré, speaks to DTC Daily about the adventure of her commercial enterprise, the primary platform specializing in style garb and add-ons for enterprise ladies. Gardoré is an e-commerce marketplace with 25 companions, including independent designers, stores, and large manufacturers, including Boss, Tommy Hilfiger, and Daniel Hechter. In this Q&A, we learn how the enterprise has grown and its plans for destiny.
DTC Daily: Why did you establish Gardoré? Why did you put it up as an internet business?
When I labored as a representative for huge companies in Germany, Laura Cordes realized how hard it is – especially as a lady – to find satisfactory and suitable clothes for paintings. First, it changed into the best me who didn’t know yet what to store. But I found out that my lady colleagues and friends had equal problems, so I searched for an answer and found none. I felt we wished for a solution that would make it easier for ladies to discover the right outfits for work, given that our garb has this type of robust effect on not only others and ourselves. The right outfit can be an actual self-belief booster. My co-founder Anna had a similar revel in, even earlier than we knew every different. So we joined forces to help ladies locate their ‘power style, as we call it. We offer our solution online because customers can contact us from any area.
How has Gardoré grown up to now? What function has Antler played in helping this growth?
For quite some time, we bootstrapped Gardoré and grew handiest organically. Antler allowed us to invest some first money into the development of the task. What turned into a minimum of identical significance became the Antler team’s support in the program’s course. We may want to task our strategy and concept with real specialists and get several precious entries on one-of-a-kind questions we were going through. On the pinnacle of that, Antler has a big community, which is constantly useful.
What had been the simplest advertising and marketing channels for acquiring new customers and using a boom?
For us, content marketing works thoroughly. Women have many questions and insecurities about business style. They additionally value adequate and shoppable thought. We create high-quality content to present orientation and inspiration. This is specifically shared through our social media channels and email.
How are you using statistics from the Gardoré platform to help preserve your increase and product presentation?
Data could be critical to better understand what virtually creates a fee for our clients. How is it simpler to use our platform? Which merchandise is demanded most? What are the topics that include the most open questions? Also, information is vital to, in my opinion, healthy character customers with relevant products for them. There’s a whole capability in facts to, without a doubt, enhance the customer manner.
